Your Strength May Not Be What You Think It Is!
One of the mistakes many business owners make is to aspire to learn and master all there is to know about running a business.
Instead of aspiring to be capable at everything, aspire instead to have a basic all round understanding and then collaborate with other people who have the capability that you lack!
This may mean outsourcing certain aspects of your business to other suppliers, or even hiring someone internally. However, it doesn’t have to mean that!
From a simple swap of services, to payment for introductions, to working together in joint venture projects where you team up to provide a broader range of skills than you are able to provide on your own.
The benefit of doing this is that you get the additional skills you need in your business in order to run it effectively AND you manage to grow your business more sustainably as a result. In addition to that you present a much more robust front to your prospects and they feel more confident working with you without the perceived risk of working with a One-Man-Band! It also allows you stay within your capability rather than stretching yourself beyond your expertise, so that you get to play to your strengths and stay loyal to your offering.
Often, we think of our ‘strengths’ as being the things that we are good at. However, a strength is not just something that you do well, a strength is something that you do well and that you enjoy doing.
A strength is something that, when you do it, it makes you feel STRONGER because it energises you
It’s often the thing that others notice about you and possibly even remark on and that you could do all day long without tiring.
So, what do you do in your business that you are both good at AND that you enjoy?
What have you done in previous roles that made you feel energised?
What could you talk about or do for hours without tiring?
And, what would you do even if you didn’t get paid?
These are your real strengths
When you build a business around playing to your strengths, then your business really starts to move, so why not take some time to answer the questions above and play to your real strengths in your business.