The Importance Of Accountability Within Social Media Marketing

The Importance Of Accountability Within Social Media Marketing

We are delighted to share this guest blog by long-standing enACT member and Social Media Expert, Kristian Downer of Dow Social.

Social media can be a powerful tool for businesses to reach new audiences and compete in their marketplace. However, managing an effective social media presence can be a challenge for small businesses and solopreneurs.

This is because when small businesses or solopreneurs are short of time or resources social media marketing is one of the areas that can be neglected.

 

Great plans can be written and created but without the accountability to implement them many businesses see their social media and other marketing activities fall by the wayside.

Symptoms of this can be abandoned or poorly social media accounts that lack an audience or influence.

These can limit the effectiveness of your social media strategy and render the time that you do send on social media ineffective. It can also create a negative brand impression as your company may look like it does not care or has stopped trading altogether.

Social Media Marketing Accountability

The downfall for most small businesses and solopreneurs is that social media is not seen as a core activity, meaning that it is left to last or sacrificed by those with 100 different tasks to compete.

A lack of specified time and resources to complete the associated tasks can doom the social media to failure even before it is fully launched.

The solution for this is for small businesses to add a level of accountability to their social media marketing. This means putting together an action plan and making someone responsible for the success or failure of the plan.

The person responsible for the social media should then be held accountable by someone in the business or a peer to ensure that the plan is implemented.

Adding accountability to your social media marketing is an effective of way of taking back control and keeping your social media marketing on track.

This is a guest blog by en-ACT member Kristian Downer a social media expert based in Peterborough

 

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What’s Your Weakness?  Now CELEBRATE!

What’s Your Weakness? Now CELEBRATE!

You know your stuff right? And you’re passionate about doing it too!

The problem is that there are so many different aspects to running a business that you can’t possibly know it all.

There’s marketing, sales, operations, finance, systems, IT, and then there’s delivering the service you provide to your clients or customers!

Phew!

 

Everywhere you look someone is luring you to a webinar or seminar on their specialist subject.  How can you possibly learn, digest and apply all of these aspects of running a business?

The short answer is you can’t.

The fact is that none of us have a full skill set and, even if we have the ability to learn everything we think we need to know, it is not just not efficient use of our time to try and become an expert in everything!

The answer is to accept (remember ‘acceptance’ from a few weeks ago?!) that you don’t know it all! Accept that you lack capability in certain areas and, more than that, be grateful that you do because, if you didn’t, then arguably you would not excel at the bit you are bloody brilliant at!

So go on, what are you bad at?

What do you really dislike doing and therefore do really badly?  What would you not even attempt to do because you don’t know how or where to start, or because you know you’d mess it up, but you know is a weakness in your business as a result?

Write it down! But don’t beat yourself up about it.  For now, celebrate the fact that having this weakness enables you to be strong in the areas you love by sharing it on the enACT Community Facebook Page!

If you enjoyed this blog and think it will help others in business, please share it below!

SIX Reasons To Collaborate

SIX Reasons To Collaborate

The ‘C’ in enACT stands for Collaboration, but why do we encourage our members to do it?

Whilst collaborating with competitors may feel counter-intuitive, in this modern business world where clients are increasingly demanding and competitors increasingly innovative, it has become a necessity for a successful business.

This means being consistently on top of new product development, intellectual property and operational integrity and it’s just not easy to do this on our own in a box room.

 

These are our SIX reasons to collaborate!  They all begin with S!

 

1. Self-Awareness

The very act of starting to consider how you might collaborate with others in business forces you to acknowledge, accept and articulate what you are good at and what you are bad at.  If you’ve heard us talk about the power of acceptance, you’ll know that coming to an acceptance of our weaknesses as well as our strengths is a really important step in identifying where our business is exposed and finding other people who can help us.

2. Skills

Collaborating with others in business with different knowledge and skills to us enables us to gain those additional knowledge and skills in our business, without having to develop them ourselves.  Whilst there is an argument for understanding the basics of the four areas of business: Sales and Marketing, People, Operations and Finance, there is a stronger argument for not trying to master it all, because it is neither possible, nor indeed sensible, to aspire to be good at every aspect of business.

3. Strengths

When you collaborate effectively, it allows you stay within your capability and expertise, so that you play to your strengths as a business and as a business person and stay loyal to your offering.  We all know that when we get overly distracted seeking to learn and develop skills in the areas we are not good at, we stop playing to our strengths and instead become weak.  To be clear, a strength is not just something we are good at, a strength is something that we are BOTH good at and that we enjoy – that we are energised by and therefore makes us feel stronger.

4. Speed

When you collaborate on something with others in an effective way, you can identify issues and arrive at and implement solutions quicker.  It simple terms, it also means that more activity get’s done at the same time and so things happen faster and results come quicker.

5. Stability

Collaboration enhances your business’s stability.  This isn’t just about the stability of your business in terms of having everything covered and therefore being sustainable, but it’s also about the perceived stability of you business of propects and clients.  It enables you to provide a more complete offering to your clients, so that they don’t perceive the risk associated with working with a One-Man-Band and get a better solution in the process

6. Scalability

If you want to be able to scale what your business offers so that you can serve more people, across a wider geographic area, or reach new markets, collaborating with people who can bring technical know-how or who have platforms that you can use or lists that you can leverage is an effect means of doing so.

So these are our six reasons to collaborate.  But how to do it?

Well, collaboration can take many forms, from a simple direct swap of services, to payment for introductions, to an actual Joint Venture where you team up with others to provide a broader range of skills or services and share the revenue equally.

We’ll share what we consider to be the 5 levels of collaboration in a future blog.  In the meantime, consider how you could collaborate, with whom and with what end purpose and then why not book a 1-2-1 with that person today – you may find that they’ve been looking for you too!

If you enjoyed this blog and think it will help others in business, please share it below!

Running Your Own Business Is Easy Right?

Running Your Own Business Is Easy Right?

Running your own business is easy right?

You know your stuff, you’re free from the company politics, baggage and restraints and now you can just get on with it.

The problem is – it’s just not that simple!

There are so many different aspects to running a business and the truth is that you don’t have the full skill-set to do it all – none of us do.

Now, you could spend your time attending every seminar and webinar out there to develop expertise in all the areas you’re weak in but, let’s be honest, if you attempted to do it all, you’d not excel at anything!

And even if you did, learning everything there is to know about building and running a business just isn’t efficient use of your time – you have clients to serve and bills to pay!

The solution is to collaborate with people who have the skills and expertise that you don’t!

Collaboration is key both from an internal AND an external perspective:

  • From an internal perspective, collaborating enables you to gain additional skills to be able to grow and run your business effectively, without having to develop them yourself!  It also enables you to create your dream team, from the obvious accountant/bookkeeper, to your IT support, business mentor/coach and your social media or marketing expert.
  • From an external perspective, collaborating with others enables you to provide a more complete offering to your clients, so that they don’t experience the risk associated with working with a One-Man-Band and get a better solution in the process.  It also allows you stay within your capability and expertise, so that you play to your strengths and stay loyal to your offering.

Collaboration can take many forms, from a simple direct swap of services, to payment for introductions, to an actual Joint Venture where you team up with others to provide a broader range of skills or services and share the revenue equally.

So, consider how you could collaborate, with whom and with what end purpose and then why not book a 1-2-1 with that person today – you may find that they’ve been looking for you too!

If you liked this blog, please share it on your social media channels!

Build Your Business Around Your Strengths!

Build Your Business Around Your Strengths!

Build Your Business Around Your Strengths!

Last week, I encouraged you to think about what you are really BAD at and the reason I did that is that with that insight (or reminder!), you will come to fully appreciate the importance of playing to your strengths when you have your own business.

So what is a STRENGTH?

Often, we think of our ‘strengths’ as being the things that we are good at.  However, a strength is not just something that you do well, a strength is something that you do well AND that you enjoy doing.  


A strength is something that, when you do it, it makes you feel STRONGER because it energises you.  That’s why it’s called a STRENGTH

  • So, what do you do in your business that you are both good at AND that you enjoy?
  • What have you done in your life that made you feel energised?
  • What could you talk about or do for hours without tiring?
  • And, what would you do even if you didn’t get paid?

These are your REAL strengths.

When you build a business around playing to your strengths, then your business really starts to move.

So why not take some time to answer the questions above and then come and share your strengths on the Business enACTers Group on Facebook?

If you enjoyed this blog and think it will help others in business, please share it below!